Steve Goble

Choose life. (Deuteronomy 30:19)

Saw a MainFreight lorry today that carried the advertising slogan “False Hope Is Unnecessary Pain.”

Catchy, and clever, but really, a bit deep for a freight company.

Thinks: Could this fanfare the end of dumbed-down consumerism? In the future, will salesmen aim to sell to the highest common denominator? Will the phrase ABC1 become XYZ∞? Might we see ads in which Ronald McDonald appears without his make-up to seriously discuss, in his own accent, the philosophical and intellectual benefits of purchasing a Farenheit 451 Elated-Meal, but only in moderation, like a fine wine?

Oh no, I forgot. “False hope is unnecessary pain.”


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